your return on investment

Quick wins in weeks
(so we can move onto the next win)

‍"CMOs face a rapidly evolving culture and an increasingly complex market. Black Glass brings actionable answers today, that inextricably links marketing to financial performance."

– Orlando Baeza, CMO of Flock Freight
(Nike, Adidas, Activision Alum)

“They bring innovative methodologies to train CMOs and their teams.”
– Soyoung Kang, CMO of EOS

"They broke down the functional silos and united internal marketing groups."
– Andrew Springate, CMO of Keurig Dr Pepper

Unlock your now and next

Unlock your now and next

Unlock your now and next

Unlock your now and next

Unlock your now and next

Unlock your now and next

01

Individual ROI

Last year we increased CMO tenure by 50%, and 15% of our CMO partners were promoted to CEO. This has strong business impact, too – better leaders bring better results.

01

Personal ROI

02

Business ROI

One concrete example: we restructured the marketing and sales operations for one client; simple changes unlocked $600m in net-new revenue.

02

Business ROI

Don't take our
word for it

After everything we’ve been through, I really believe that humanity is one of the key lessons we all need to learn. That’s how we can get better, not just back to normal, both in our personal and professional lives. Having said that, I could only applaud the creation of a CMO network that also focuses on the people behind the title. That’s just right.

Marcel Marcondes, Global CMO, AB InBev

If you think about the challenge of the CMO today, our evolving role extends so far beyond ‘marketing.’ This platform is being developed with that clear understanding of what built our brands yesterday won’t build them tomorrow. It will be time well spent, it will be purpose and mission-driven, the content will provide value, the connections will be meaningful. Those are the core elements I want to continue to build my brand on.

Tariq Hassan, CMO, McDonald’s U.S.

As a C-suite leader today, we must always be values-driven, have an understanding of business and how to drive success, and know how to build a high-performing team accountable for getting things done. Having access to thriving leadership communities is a must so that we can learn from each other and rise to these opportunities and create meaningful outcomes for the brands we lead.

Alicia Tillman, Global CMO, Capitolis

Once you get down to asking yourself the question of where else you can go in your career as you're looking to give back even more to others, whether in the industry or in schools or what have you, I think that's a great part of a potential personal professional coaching track.

Arun Sinha, Global CMO, Vestrata

The good news is there are lots of forums from CMOs and CBOs to gather and learn and continue to grow in their role. The even better news is now there is a forum like Black Glass, which is designed to take that a step further. The creation of a forum to have true, candid, transparent, even somewhat vulnerable let-your-guard-down conversations with respected peers facing the same challenges, frustrations, and daily highs and lows is immeasurably invaluable to a CMO today.

John Dillon, Executive VP and Chief Brand Officer, Denny’s

In a post-2020 world, consumer behavior has evolved. People are interested in supporting brands that have a clearly defined purpose that have societal benefits. Themes like the concept of neighborhood and connection are more important than ever as we continue to navigate this new world. Understanding this, the need for a CMO community to explore these ideas, and how we can address, build upon and more importantly, thoughtfully incorporate into planning, would be valuable.

Maryam Banikarim, Head of Marketing, Community and Global, Nextdoor

Having a community where you can learn, in a safe space, from some of the best in the business is beyond valuable. Having the ability through this forum to have candid and provocative conversations with your peers about their journeys brings a level of knowledge, comfort and camaraderie and is something that just doesn’t exist anywhere else.

Andrea Brimmer, Chief Marketing and PR Officer, Ally

Much of my journey in my career has been learning through a series of trial and error. I've never had a true sense of community, a tribe in which I felt like I could lean in on. Whether it's bouncing ideas, discussing the challenges of being a CMO with people who can relate, or just simply just having a safe space to speak to my peers. I'm a life-long learner, and the ability to surround myself with people who I can learn and build with is invaluable.

Everette Taylor, CMO, Artsy

The events of the past two years have forever changed the role of the Chief Marketing Officer. The time is right for a supportive and visionary community that helps navigate the complex needs of all constituents, as we strive to be both a force for growth in business and a force for good in society.

Marc Pritchard, Chief Brand Officer, P&G

In a world that’s faster and less predictable than ever, we continuously search for ways to keep our brands relevant. But how can we, as leaders and as individuals, also stay relevant? How can we peek around the upcoming corners of our career path, how can we diagnose our own blind spots? More than ever, CMOs need trusted, unbiased, expert advisors and a community of peers who have “been there,” to provide the insights and support that help push us beyond our known, our everyday, and drive to what’s next.

Soyoung Kang, CMO, eos Products

What I think CMOs need right now is a safe place to speak openly and receive feedback, vet ideas, and explore areas where we personally want to grow, without the concern of judgement. Having a place to share, grow, and connect is so important in today’s post-COVID world, where we are redefining our own personal missions, how we work, and how we lead teams in this new environment.

Melissa Grady Dias, CMO, Cadillac

Our Partners

Gary Osifchin

Gary

Osifchin

Chief Marketing Officer and GM, Hygiene

Reckitt

TJ Abrams

TJ

Abrams

CMO

Exos

Jenny Lewis

Jenny

Lewis

CMO

The Knot Worldwide

Tony Ambroza

Tony

Ambroza

CMO

Truck Hero

Tiffany Xingyu Wang

Tiffany

Wang

CMO

OpenWeb

Orlando Baeza

Orlando

Baeza

CRO

Flock Freight

Gretchen Garrigues

Gretchen

Garrigues

CMO

Formerly Manulife

Lara Balazs

Lara

Balazs

CMO

Intuit

William White

William

White

CMO

Walmart

Maryam Banikarim

Maryam

Banikarim

Founding Member

Nextdoor

Jamie Moldafsky

Jamie

Moldafsky

CMO

Nielsen

Thomas Barta

Thomas

Barta

Research Team

The Marketing Leadership Masterclass

Andrea Brimmer

Andrea

Brimmer

CMO

Ally Financial Inc

Heidi Browning

Heidi

Browning

CMO

NHL

Carlos Cata

Carlos

Cata

Research Team

Caldwell Partners

Emily Culp

Emily

Culp

CMO

Formerly CoverFX

David Dancer

David

Dancer

CMO

Openpay

John Dillon

John

Dillon

President

Denny's

David Edelman

David

Edelman

Research Team

Harvard Business School

Melissa Grady Dias

Melissa

Grady Dias

CMO

Cadillac

Mayur Gupta

Mayur

Gupta

Founding Member, CMO House

Kraken

Tariq Hassan

Tariq

Hassan

CMO

McDonald's

Melissa Hobley

Melissa

Hobley

Founding Member

Tinder

Soyoung Kang

Soyoung

Kang

CMO

EOS

Kevin Lane Keller

Kevin

Lane Keller

Research Team

Tuck School of Business

Bob Liodice

Bob

Liodice

Research Team

Association of National Advertisers

Greg Lyons

Greg

Lyons

CMO

PepsiCo

Marcel Marcondes

Marcel

Marcondes

CMO

AB InBev

Minjae Ormes

Minjae

Ormes

CMO

LinkedIn

Marc Pritchard

Marc

Pritchard

CMO

Procter & Gamble

Diego Scotti

Diego

Scotti

CMO

Verizon

Arun Sinha

Arun

Sinha

CMO

Vestrata

Fabio Tambosi

Fabio

Tambosi

CMO

OneFootball

Everette Taylor

Everette

Taylor

CEO

Kickstarter

Alicia Tillman

Alicia

Tillman

CMO

Capitolis

Karin Timpone

Karin

Timpone

CMO

MLB

Denny Tu

Denny

Tu

CMO

IMAX Corporation

Deborah Wahl

Deborah

Wahl

CMO

General Motors

Susan Vobejda

Susan

Vobejda

Advisor

Consultant

Karen Walker

Karen

Walker

CMO

Intel

Ricky Engelberg

Ricky

Engelberg

Partner

Maximum Effort

Tony Weisman

Tony

Weisman

Advisor

Consultant

Numbers don't lie

Here's six of our favorite change stories. These are real-world outcomes, so if you need the backstory on any of them... don't hesitate to ask.

01

Smarter Spending

We found real money in between the budget lines, helping a CMO reduce fixed marketing costs by $12 million.

02

Speed to Market

We helped the internal teams under one CMO move 400% faster than they were before, without having to "work harder."

03

Reclaimed Time

We ended "meeting-itis" for one CMO's extended organization. This meant that the team got 70% of their time back for real work.

04

Activating Platforms

We connected the dots between one CMO's many media, content, and technology partners, 10x-ing their return on investment.

05

Access to Talent

We have saved hundreds of thousands of dollars in recruiting fees for many of our CMOs by making the right match at the right time.

06

Market Share Growth

We've helped one CMO with all of the above – and it led to four whole points of share growth.